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ArgueLab

Experiment with personal chemistry. Explode bad logic.

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July 16, 2025

The “It” Girl of college essays reminds me of a certain 1950s gym.

July 16, 2025/ Jay Heinrichs

If you haven't read this piece in the NYT, I provide a gift link in my Substack post. It isn't just about college essays; it's how colleges, with the best of intentions, are helping elites stay elite.

You’ll find the post here.

July 16, 2025/ Jay Heinrichs/ Comment

Jay Heinrichs

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  • Same book, different covers
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ArgueLab

A place to practice argument and persuasion - based on the bestselling Thank You for Arguing by Jay Heinrichs. 


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The “It” Girl of college essays reminds me of a certain 1950s gym.
Jul 16, 2025
The “It” Girl of college essays reminds me of a certain 1950s gym.
Jul 16, 2025

Civility isn’t the end of deliberative argument; it’s just the beginning. To get anyone even to listen to you, you have to make your audience believe you’re worth listening to.

Jul 16, 2025
Same book, different covers
Jul 1, 2025
Same book, different covers
Jul 1, 2025

My new book got completely different treatments. Which is better?

Jul 1, 2025
The most underrated figure of speech
Jun 9, 2025
The most underrated figure of speech
Jun 9, 2025

The orators in ancient Greece and Rome recognized the magic of rhythm. They noticed that the cadence of an expression could have a huge influence on an audience[. Cicero was especially fond of one of the more powerful rhythms, the paean. We think of the paean today as a song or poem that praises, gives thanks, or celebrates a triumph. But it first meant words that heal.

Jun 9, 2025