Videos

What makes our current politics so toxic? Besides the obvious causes, here's an intriguing factor-and a possible solution: we're speaking in the wrong tenses...

Bestselling author Jay Heinrichs tells how, in 10 agonizing steps. Tip: fall in love with John Quincy Adams.

The sordid tale of a man burned at the stake, a future President of the United States, America's most illustrious college, and the lost art of leadership.

Get the admissions officer to fall in love with you by following these steps.

What do you do when your teacher gives you a lousy grade? Use these tools of rhetoric--especially if it's for a class on rhetoric!

Coronavirus Special! write persuasive cover letter

How to use the tools of rhetoric, the art of persuasion, to create the perfect written "trailer" for your resume.

This delightfully ridiculous perfume ad shows the rhetorical power of desire.

What's the difference between sympathy and empathy? Knowing it could save the world. Or baby seals at least.

Don't brag. Instead, show a nice person learning and growing. And whatever you do, relieve the reader's boredom!

Kendall Jenner and decorum. An offensive few seconds have been deleted.

We think our attitudes and decisions come from facts. But they mostly come from stories.

Avoid humiliation by following what Amy Schumer does with a heckler.

Being famous means never saying you're sorry. Here's how you can do better, while learning about an important rhetorical principle.

How can you have a political disagreement without wanting to murder the other person? The answer lies in Aggressive Interest.

Trump says this phrase at least four times every speech, and nobody has noticed. Watch it and learn the key difference between rhetoric's tools of logic and character.

Hint: It lasts 12 seconds.

It's hard enough to change a person's opinion. But how do you get her to actually do something. Here are two tools, straight out of Aristotle.

This should be watched by every rhetoric and AP English Language student. Why? Because it shows how persuasion can lead to understanding. Even love.

Aristotle's secret to persuading an audience.

How to sound like the Voice of God. Or Clooney.

Pickup lines are perfect persuasion moments, a chance to learn the most powerful weapon of rhetoric: Ethos.

When you know you're going to lose an argument, here's a way to win in the long run.

Yogi Berra claims he didn't say half the things he said. The man was a genius at idioms.

What to do when you catch someone in a logical mistake. The answer may surprise you.

Speak like MLK with an exercise called prosopopeia.

The rhetorical tools you need to get a cop to let you off.

Screwing up can actually improve your reputation.

Never mind logic. Use this tool to get what you want.

Here's a secret that can help you land a job or get into a college: in rhetoric it's called the peroration.

The art of framing can help your personal arguments. Even with your own big sister.

How to manipulate people so they actually enjoy it.

It's question time at ArgueLab! This grown-up high school junior works part-time and gets good grades, but her mom still treats her like a child. What to do?

Are you scared about screwing up in public? Then this video will surprise you.

QUESTION TIME! How do you get people to take you seriously in a meeting? Jay's answer: almagamate!

Two really dumb words make people go ballistic and even cause lawsuits. Yet we use them all the time.

Why do people say "There'll be the devil to pay!" Because of the British Navy. A perfect example of idioms, the molecules of rhetoric.

Want to keep the anger out of a disagreement? Try using the future tense. Christina Fox and her imaginary boyfriend, Ryan Gosling, explain.

Hollywood oratory sure does inspire. But what if you don't have the music soundtrack, or your face isn't painted blue? ArgueLab's Christina Fox answers.

It's the art of leadership, the art of persuasion, and much, much more. ArgueLab's Christina Fox explains.