Whether an idea has to be a virgin birth, or involves some hanky-panky with a randy Greek deity, the dictionary doesn’t say. But most literal conceptions of the sperm-and-egg variety are enhanced by an appropriate mood—soft lighting, Marvin Gaye—a setting or situation that prompts desire.
The same seems to be true with conceiving an idea. When I think of the ideas I’ve had, it occurs to me that they’ve all come out of desire: a need, often a deadline—what rhetoricians call an exigence, a problem or unresolved conflict. In defining or declaring that exigence, I invoke…what? The Muses? My own imagination? Chat GPT?
Inspiration can be prompted.
That invocation qualifies as a kind of prompt. When you ask Chat GPT to write you a wedding toast (not recommended; I tried it), in AI terminology you are prompting it. This requires a certain amount of skill. In fact, while many people are legitimately worried about AI replacing them in their jobs, a whole new field of professional prompters has sprung up: humans who invoke AI programs to write, plan, or create scripts, devices, molecules, and the like.
In thinking about my own creative process (if you want to call the coffee-drinking, mumbling, procrastination, and endless tosses of my Nerf basketball “creative”), it seems that ideas tend to come from certain “prompts.” I’m not alone. In ancient times, poets didn’t hesitate to prompt the gods for some inspiration. Most of them called upon the Muses, those goddesses assigned to the arts. Homer began the Odyssey like this:
Speak, Mnemosyne, of the cunning hero
The wanderer, blown off course time and again
After he plundered Troy’s sacred heights…
Actually, Mnemosyne wasn’t a Muse. She was the Titan goddess of memory, and the Muses were her daughters. In other words, memory was the Muses’ mom. Why should we care? Because large language models like Chat GPT—the source of inspiration for a great many paper-writing high school students, ad copywriters, journalists, and one sorry lawyer—are all about memory. When I invoked Chat GPT for inspiration, I was just doing what Homer did: calling upon Memory.
Besides, I think Memory offers a clue to how to prompt inspiration in our own lives. While we can prepare ourselves for the bolt from the blue or the fiery breath of God, while we can whine to the Muses about our need for help, we shouldn’t ignore the goddess.
But what exactly should we do with memory and the Muses? Those AI apps offer a clue. You can’t use them without prompts. The Greeks knew just that, thousands of years before the Internet.
I’ve found that ideas come from four kinds of prompts.
1. Compounding, meaning to combine existing ideas of concepts, either from your own memory or that of the Internet, the library, or large language models.
2. Modeling, much the way computer algorithms predict the future. This is especially appropriate when you want to write a novel or screenplay. You think of characters, put them in a particular situation, write down the likeliest thing each one would do, and then continue doing that until you have a story.
3. Refining: Getting down to the Platonic ideal of an idea.
4. Receiving: Deliberately keeping myself open to inspiration. This is a small act of courage. The fiery, forked-tongued spirit of an idea can seem scary.
In the next post, I’ll show how most great ideas don’t fall from the sky. They’re just waiting to be discovered. Or combined.
Your rhetorical character comes from your audience’s impression, not your saintliness.